Taste the Country in a Glass: Dierks Bentley’s ROW 94 Whiskey Brings Music, Flavor, and Friendship to Every Pour.

Country music superstar Dierks Bentley is proud to introduce his first whiskey, ROW 94, made at the historic Green River Distilling Co. in Owensboro, KY. Using only Three Ingredients and The Truth, ROW 94 reflects Bentley’s dream to create a bourbon that he and his fans can enjoy on the big nights and everyday gatherings, amplifying the country in us all. ROW 94 ($39.99/750ml) launches this September across select states, including Tennessee, Kentucky, Florida, Colorado, and Arizona, with additional states slated for 2025. It is also available nationwide for purchase at ROW94whiskey.com.

“A lot of years of thinking, researching and trying different whiskeys went into creating ROW 94,” says Bentley. “It’s been an evolution – from drinking basically any whiskey handed to me back in college, to it becoming something I enjoy tasting and sharing with friends. I knew I wanted 94 proof because I like some bite, and that I wanted it aged for at least four years since that’s when it starts to taste best to me. ROW 94 is a serious whiskey that doesn’t take itself too seriously, and I’m glad we finally get to share it.”

Distilled at Green River Distilling Co., founded in 1885 and renowned as the 10th oldest licensed distillery in Kentucky, ROW 94 is crafted with Three Ingredients and The Truth – premium grain, purified Kentucky limestone water, and cultivated yeast. “Through the process, I visited a lot of distilleries and we ended up partnering with one of the greatest in Kentucky,” says Bentley. “It’s been so much fun to be part of the ‘backstage crew’ and learn what it takes from start to finish and get to know the people who work there – it’s a uniquely American process in a lot of ways.”

Made with 70% Kentucky-grown corn, 21% rye, and 9% malted and row barley, ROW 94 is a 94-proof whiskey aged for 4 years in new White Oak barrels with a level 4 char that penetrates deep into the staves for greater complexity and character. It boasts heavy notes of vanilla and toffee to start with a subtle green apple flavor underneath. The whiskey finishes with hints of honey and tobacco.

“Dierks’ passion for whiskey and doing things the right way was evident from the first time we met him,” says Mark Erwin, CEO Bardstown Bourbon Company and Green River. “He loves the Green River Distillery and wanted it to be the home for ROW 94.  We are excited to be partnering with him and his team on this great brand and look forward to seeing what they can do with this great liquid.”

ROW 94 is named in part for the year Bentley moved to Nashville and began his journey into storytelling and entertaining, as well as Nashville’s Music Row. It is where he still resides with his family. The brand logo is the thunderbird, a symbol near and dear to Bentley’s heart, which fans may still remember gracing his landmark album, Riser. The thunderbird is an emblem of strength and an ode to everyday people that believe in hard work, truth, pride, freedom, optimism, fun, and making the most of every day.

About ROW 94 Whiskey

ROW 94 is a Kentucky Straight Bourbon Whiskey, launched in September 2024 by country music superstar Dierks Bentley and crafted with pride at the historic Green River Distilling Co. in Owensboro, Kentucky. ROW 94 uses Three Ingredients and The Truth, reflecting Dierks’ dream to create a bourbon that he and his fans can enjoy on the big nights and everyday gatherings, amplifying the country in us all. It recently received a Gold medal (94 points) in the 2025 San Francisco World Spirits Competition. Subsequent bottlings include Broken Branches Bourbon. Learn more about ROW 94 at ROW94whiskey.com.

About Dierks Bentley

Released in June, Dierks Bentley’s acclaimed 11th studio album, Broken Branches, is rooted in raw honesty and storytelling, embracing life’s outliers and underdogs with songs about resilience, change, and connection. Praised for its “distinctive and daring sound” (Esquire), the 11-track collection features a cross-generational lineup of collaborators—including John Anderson, Riley Green, Miranda Lambert and Stephen Wilson Jr.—and is a bold reaffirmation of Bentley’s heartfelt grit paired with standout musicianship. After more than 20 years on country’s family tree, the multi-Platinum superstar has amassed eight Number One albums, 22 Number One songs and over 9.5 billion global streams, plus 15 Grammy nominations and membership in the historic Grand Ole Opry. Praised for delivering a live show that “blends hits, a genuine onstage ebullience that easily outpaces many of today’s newcomers, and intentional audience engagement” (Billboard), Bentley recently took his 30-city Broken Branches tour to amphitheaters across the country, including a stop at the iconic Madison Square Garden. He also recently launched the Broken Branches Fund, a multi-year initiative in partnership with Music Health Alliance to provide mental health support for the music industry’s creative and touring professionals. Continuing the path built from the ground up, as an entrepreneur, he has four locations of the gastropub and live music venue “Dierks Bentley’s Whiskey Row” and has a Flag & Anthem lifestyle collection “Desert Son.” For more information on new music and upcoming tour dates, visit Dierks.com.