Press Releases
ALTBEV EXPO COMES TO WEST PALM BEACH
Experience the Future of Drinking on February 27-28 as AltBev Expo arrives at the Palm Beach County Convention Center.
January 8th, 2026
AltBev Expo, the next-generation beverage convention spotlighting the evolution of alternative, functional and non-alcoholic drinks, will take over the Palm Beach County Convention Center Feb. 27–28, 2026. The two-day event brings together the brands, creators and cultural drivers shaping how people drink today, and what they’ll be drinking next.
Designed for both industry professionals and curious consumers, AltBev Expo offers a high-energy show floor featuring emerging and established brands, live sampling, mixology demonstrations, educational panels, workshops and networking events. Educational programming dives into how alt-beverage founders scale responsibly without losing their identity, how THC, mushrooms and other functional ingredients are reshaping social and wellness-driven drinking, and how brands are fighting for shelf space in an increasingly competitive convenience and grocery landscape.
AltBev Expo leans into lifestyle and community with experiential activations designed to reflect how people actually live and recharge. Programming includes a 5K run hosted in partnership with Celis Juice Bar, guided fitness classes and yoga sessions, and recovery-focused experiences like cold plunges and sauna activations—underscoring the event’s focus on wellness, balance and modern routines. The program culminates in after-hours mixers and awards celebrating innovation across the alternative beverage space.
As consumers increasingly rethink their relationship with alcohol, the beverage landscape is undergoing a major shift. From functional ingredients and low-dose social tonics to plant-based and zero-proof options, drinking has become less about intoxication and more about intention, experience and connection. AltBev Expo sits at the center of this cultural moment, offering a firsthand look at how mindful drinking is moving from niche to mainstream.
Beyond alcohol alternatives, AltBev Expo highlights the growing interest in cognitive wellness and energy without burnout. Nootropic-infused beverages, adaptogenic blends, and coffee alternatives made with functional mushrooms, botanicals and plant-based caffeine sources are increasingly shaping how consumers start their mornings, power through workdays and transition into social settings. These products reflect a broader demand for focus, clarity and sustained energy and represent one of the fastest-growing segments in the alternative beverage space.
“People aren’t walking away from drinking, they’re evolving it,” said Muscle and Fitness magazine’s Executive Director, Jenny De Souza. “AltBev Expo highlights how performance, wellness, and social experiences can coexist in a rapidly evolving market. We’re all in the business for an attainable health-oriented lifestyle. This is exactly where we come to find it and implement them in our routines.”
The decision to host AltBev Expo in West Palm Beach reflects the city’s growing role as a hub for wellness, hospitality and lifestyle innovation. With its health-minded community, vibrant dining scene and position as a gateway between major markets, Palm Beach County has emerged as a natural testing ground for what’s next in beverage culture.
Miami Swim Week is about to get even more immersive. On Sunday, May 31 at 2:00 PM, designer Lila Nikole will present The Golden Standard: Amazonia Experience at Tequila Town in Miami, debuting a new collaboration with Platinum FUBU during one of fashion’s biggest weekends in South Florida.
May 15, 2026
Inspired by the richness and mystique of the Brazilian rainforest, the presentation moves beyond the traditional runway format and into a cinematic, multi sensory experience where fashion, storytelling, music, and visual artistry come together in one space.
Known for her bold and culture driven design aesthetic, Lila Nikole transforms the venue into what organizers describe as a living narrative filled with character led moments and immersive visual storytelling. The event will also introduce a limited edition Lila Nikole x Platinum FUBU collection, marking a new chapter for both brands.
“This collaboration is incredibly personal for me,” says Lila Nikole. “Growing up in Queens, FUBU was more than a brand, it was a cultural force that shaped my earliest connection to fashion and identity. To now partner with a label that played such a pivotal role in my journey feels truly full circle.”
The collection reimagines Platinum FUBU’s iconic legacy through Lila Nikole’s creative lens, blending the brand’s signature identity with a modern, luxury focused perspective.
The event also coincides with the continued expansion of Platinum FUBU, the designer driven evolution of the iconic label known for its premium materials and fashion forward silhouettes.
Adding to the atmosphere, Miami based cultural partner Miamibloco will feature Bateria Saideira, described as the largest Rio style samba percussion orchestra in the United States. Music throughout the experience will also include sounds by DJ Dinero and DJ Trauma.
Rather than separating guests from the presentation, the experience is intentionally designed to feel intimate and barrier free. Attendees will move throughout the space while engaging directly with the craftsmanship, textures, and details that define both Lila Nikole’s aesthetic and Platinum FUBU’s luxury direction.
Event Details
What: The Golden Standard: Amazonia Experience by Lila Nikole in collaboration with Platinum FUBU
When: Sunday, May 31, 2026 at 2:00 PM
Where: Tequila Town, 4710 NW 37th Ave, Miami, FL 33142
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Set across from the restored rainbow crosswalk, this Ocean Drive favorite is once again becoming the heart of Miami Beach Pride.
April 8, 2026
As Miami Beach Pride 2026 returns to Ocean Drive this April, Palace Bar Miami Beach is once again set to be one of the biggest centers of the celebration. Known for its drag shows, open-air dining, and longtime place in South Florida’s LGBTQ+ community, Palace will host a full schedule of Pride Week events while standing directly across from one of the most meaningful new symbols of the weekend: the restored rainbow crosswalk in Miami Beach.
On Friday, April 10, the City of Miami Beach will unveil the rebuilt LGBTQIA+ rainbow crosswalk in Lummus Park, just steps from the Palace on Ocean Drive. The installation was recreated using 3,606 salvaged pavers from the original 2009 crosswalk, giving the city a renewed and permanent symbol of LGBTQ+ visibility, unity, and pride. Its location across from the Palace makes the venue a natural backdrop for one of the most talked-about moments of Miami Beach Pride 2026.
That visibility is nothing new for Palace. Owned by Tom Donall, a co-founder of Miami Beach Pride, Palace has spent nearly four decades building its reputation as one of the most iconic LGBTQ+ venues in Miami Beach. For locals and visitors alike, it has become a go-to destination for drag entertainment, brunch, nightlife, and community on Ocean Drive.
This year’s Palace Bar Miami Beach Pride lineup runs from April 8 through April 12 and includes some of the week’s biggest events. The schedule features the Miami Beach Pride Pageant on April 8, the Haus of Gucci Ball on April 10, and a full weekend of brunches, rooftop events, performances, and DJ sets from Oscar Velasquez and Jrny. Pride weekend will close on Sunday, April 12, with a major final celebration featuring DJ Dani Brasil and appearances by RuPaul’s Drag Race stars Jimbo and Trinity the Tuck.
With the return of the rainbow crosswalk and a major lineup of performances and events, Palace is positioned to be one of the defining destinations of Miami Beach Pride 2026. The venue continues to bring together nightlife, performance, and LGBTQ+ culture in a way that feels both celebratory and deeply rooted in Miami Beach’s history.
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