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L’ATTITUDE 2023: Empowering the New Mainstream Economy and Celebrating Latino Excellence in Miami

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Enlightenment, Empowerment, and Exceptional Insights: L’ATTITUDE 2023 Redefines Miami as the Hub of Transformative Ideas and Latino Achievement

September 27-30th, 2023

In the vibrant heart of Miami, history was written as L’ATTITUDE 2023 unfolded, bringing together luminaries from various walks of life converging in a tapestry of visionary minds, dynamic leaders, and impassioned participants. This annual gathering evolved into one of the largest most significant business event in the United States, dedicated to illuminating the path of “The New Mainstream Economy” and the pivotal role of the U.S. Latino cohort.

L’ATTITUDE was founded in 2018 by international business executive Sol Trujillo and NAHREP Co-Founder & CEO Gary Acosta, becoming a beacon of economic empowerment and enlightenment, offering a platform that celebrates the remarkable contributions of the U.S. Latino cohort in business, media, politics, science, and technology. With each passing year, L’ATTITUDE has grown stronger, fostering growth for all Americans in the 21st century and welcoming partners like Emilio Estefan and Oscar Munoz, who bring their vast industry connections to further amplify its impact. L’ATTITUDE has also been working with national media partners, including: The Wall Street Journal, Barron’s, CNBC, MSNBC, Telemundo and more! Their Mission Statement is: “to educate all Americans, as well as anyone doing business in the United States, with facts and data that can optimize the economic opportunities in our country’s 21st Century New Mainstream Economy. L’ATTITUDE is catalyzing investment, support, and growth opportunities for America’s Growth Cohort, U.S. Latinos, while building the U.S. Latino brand and assuring sustained economic growth for our entire country.”

This year, L’ATTITUDE 2023 was nothing short of spectacular. Attendees, participants, partners, and sponsors came together to champion “The New Mainstream Economy,” recognizing the pivotal role played by the U.S. Latino cohort in shaping it. The event was a whirlwind of inspiration, featuring thought-provoking sessions and captivating discussions. Speakers from diverse backgrounds shared their insights, illuminating their personal stories and path towards their economic growth and success.

One topic at hand was “The Economics of Sports: A conversation with Three of the Most Influential Latinos in Professional Sports” in which a guest speaker invited was Joseph Antonio Cartagena, known professionally as Fat Joe, a Hip-hop superstar, renowned basketball fan, and one of the leaders behind the revitalization of Rucker Park in NYC.

Fat Joe- SEPTEMBER 30: (Photo by PHIL/PHIL)

Another influential topic was “The Millionaire Mindset – Unleashing Your Full Potential” where we were joined by two Latina trailblazers Nely Galan, NY Times Best selling author of “Self-Made” who recently launched her new podcast “Money Maker/ Mi Mundo Rico” and Beatriz Acevedo, Emmy Award winner and founder of her latest Fintech start-up SUMA Wealth focused on empowering Latinos to gain control of their economic power and build wealth. In this session, the conversation led to an overall shift in mindset regarding money and freedom with different tools and techniques shared by the speakers to empower the audience in their learning and development. One famous phrase coined by Nely Galan that stuck with the audience was “Buy Properties, Not Shoes” in the effort to redirect our focus to what can create generational wealth and freedom, versus just a life of pleasure and luxury.

Many other prominent Latino leader figures made their way to the Main Stage throughout the week, such as former professional boxer Oscar de la Hoya, actor Xolo Maridueña of the recent movie “Blue Beetle” and Netflix Series “Cobra Kai”, stand up comedian and actor John Leguizamo, the voice actor for “Sid” the famous ground sloth character in the “Ice Age” movies, and many more! It was a celebration of diversity, innovation, and collaboration by these events, full of empowering and educational material.

As we recap L’ATTITUDE 2023, it’s clear that Miami, Florida became the epicenter of enlightenment and empowerment. Attendees, participants, partners, and sponsors collectively left with a renewed sense of purpose and an unwavering commitment to drive change in their respective industries. The event was a treasure trove of remarkable sessions, workshops, engaging discussions, and riveting speakers, all dedicated to celebrating “The New Mainstream Economy” and the transformative influence of the U.S. Latino cohort. The event embodied the spirit of progress, and its impact will resonate far beyond its conclusion.

Now, as we look ahead, the countdown for the next exhilarating chapter for L’ATTITUDE 2024 has already begun, scheduled for September 12-15 in the picturesque city of San Diego, California. The promise of another electrifying year filled with the best of L’ATTITUDE awaits. It’s an opportunity to join a community of forward-thinkers, change-makers, and visionaries who are dedicated to shaping a brighter and more inclusive future for all.

L’ATTITUDE is not just an event; it’s a movement—a movement that empowers, enlightens, and embraces the diversity that fuels our collective success towards something extraordinary.

  • John Leguizamo- SEPTEMBER 29: (Photo by JOE/JOE)

  • - SEPTEMBER 29: (Photo by JOE/JOE)

  • - SEPTEMBER 30: (Photo by PHIL/PHIL)

  • Fat Joe- SEPTEMBER 30: (Photo by PHIL/PHIL)

  • - SEPTEMBER 29: (Photo by PHIL/PHIL)

  • Oscar de la Hoya - SEPTEMBER 28: (Photo by phil/phil)

  • - SEPTEMBER 29: (Photo by PHIL/PHIL)

  • Oscar de la Hoya - SEPTEMBER 28: (Photo by phil/phil)

  • - SEPTEMBER 30: (Photo by JOE/JOE)

Events

Finding Finland Hidden in Plain Sight

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FinnFest USA Brings Finnish Culture, Creative Voices, Global Ideas and an Unexpected Pizza-Roll Connection into Focus in Minneapolis.

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Zéya 100k

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The Miami born app celebrated a major milestone with a seriously fun South Florida party, but 100,000 downloads are only part of what’s next.


September 26, 2026

Zéya had plenty to celebrate, and they definitely knew how to throw a party.

The Miami-born swapping app recently marked 100,000 downloads, and SFL Insider joined the celebration for a night that felt much more like a fun Miami get-together than a typical tech event.

The atmosphere was lively, social, and genuinely welcoming, which actually made a lot of sense once we learned more about what Zéya is trying to build. This isn’t supposed to be another faceless marketplace where you post something and hope a stranger buys it. Zéya wants swapping to feel social, easy and connected to your community.

And after spending the evening celebrating with the people behind it, that part of the concept clicked.

Because we all have stuff.

The dress you wore once. The bag you loved until you didn’t. The camera you were definitely going to learn how to use. The random purchase that seemed necessary at the time and has barely moved since.

Zéya’s question is pretty simple: Why keep buying more when someone nearby might want exactly what you already have?

Even better, the app is now getting ready to move beyond swapping just things.

Services are coming too.

And that could make Zéya a whole lot more interesting.

– Creative Director & Strategist: Kateryna Brovkova — @kate.directs – Event Photo & Video Coverage: Yoisker Palmi — @yoiskr7 – Zéya Team: Zéya — @zeya_app – Sounds by: Lacré Studios — @studioslacre

Swipe. Match. Swap.

The easiest way to describe Zéya is old school bartering with a very modern makeover.

You browse what’s available nearby, see something you want and connect with the person who has it.

Then you offer something of your own.

Swipe. Match. Swap.

If the values don’t quite line up, Zéya allows an optional cash top-up to help make the trade work. And now, you don’t necessarily have to swap at all.

Zéya’s new cash-only option is officially live, meaning users can purchase an item directly when they find something they want. That’s a pretty significant shift for an app that started with swapping at its core. You can still trade, add cash to balance out a swap, or now skip the trade altogether and simply buy.

In other words, Zéya is starting to look less like a traditional bartering app and more like a flexible local marketplace where you decide how you want to make the deal.

100,000 Downloads Is a Pretty Big Deal

Zéya has now officially surpassed 100,000 downloads across iOS and Android, an exciting milestone for a company that started right here in Miami.

Founder and CEO Mehdi Taifi sees that number as something bigger than just downloads.

“One hundred thousand downloads is exciting because it shows that swapping can become a real habit, not a last resort,” Taifi said.

That idea stuck with me.

We’re so used to thinking buy when we want something new. Zēya is trying to get us to think swap first.

Earlier this year, the company also closed a $2.45 million strategic growth round led by Storage Innovations LLC, helping support its next stage of development.

Judging by the energy at the celebration, Zéya certainly isn’t treating 100K like a finish line.

– Zéya Team: Zéya — @zeya_app – Founder: Mehdi Taifi — @medimeds – Event Photo & Video Coverage: Yoisker Palmi — @yoiskr7

Zēya 4.0 Makes the Whole Thing Easier

The company has also rolled out Zéya 4.0, designed to make getting from “I want that” to actually completing a swap much faster.

One of my favorite additions is the AI Listing Assistant, mostly because writing listings is probably the least exciting part of selling anything online.

Take a photo, upload it, and the app can generate the item name, description, and category in seconds.

Done.

The update also adds chat before making an offer, group chat, and a visual balance meter that makes it easier to see whether a proposed swap feels fair.

Zéya has expanded its categories too, including Baby & Toddler and Sports & Outdoors.

So that barely used handbag has value.

But so do the golf clubs in the garage.

And Now Zēya Is Moving Beyond Stuff

This might be my favorite part of what’s coming next.

Zéya is adding services.

That changes the whole idea of what you can bring to a swap.

Maybe you don’t have a designer bag to trade, but you’re an amazing photographer.

Maybe you tutor.

Maybe you’re a personal trainer, stylist, graphic designer, pet sitter or the magical person who actually knows how to organize a closet.

Your skills have value too.

The full details of how services will work are still to come, but opening Zēya to services takes it beyond simple bartering. It becomes more about exchanging value, whether that value happens to be sitting in your closet or comes from something you know how to do.

And suddenly the possibilities get much bigger.

It All Feels Very Miami

Maybe that’s another reason I enjoyed the celebration so much.

Zéya feels very Miami.

It’s social. It’s stylish. It’s a little entrepreneurial. And it revolves around discovering something you want without necessarily paying full price for it.

We can absolutely get behind that.

The party reflected that same energy. People were mingling, talking about the app and celebrating what is clearly a big moment for the team, but it never felt overly corporate or stuffy. It felt like a community celebrating something that started locally and is beginning to grow.

That seems especially fitting for a company that wants its marketplace to feel like a community too.

Swap, Don’t Shop

There is an obvious sustainability benefit to giving perfectly good things another life instead of constantly buying new ones.

But Zéya doesn’t make that feel like a lecture.

The appeal is much simpler.

You have things you don’t use. Someone else wants them. And chances are, they have something you want too.

Add AI-assisted listings, local discovery, cash top-ups, cash-only purchases, community features, and soon the ability to exchange services, and it starts looking very different from the bartering most of us remember.

Zéya’s tagline is “Swap Don’t Shop.”

After a fun night celebrating 100,000 downloads and getting a closer look at where the Miami company is headed next, we’re curious to see just how far people are willing to take that idea.

Because if swapping can be this easy and this social, maybe we really don’t need to buy everything new.

CHECK OUT ZEYA HERE 

– Zéya Team: Zéya — @zeya_app – Venue: One K — @onek_socialbar

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Little Mania Delivers Big Mayhem in Boca

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Short on rules and long on laughs, Little Mania turned Boca Black Box into an intimate collision of athleticism, comedy and crowd-fueled chaos.

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Disney On Ice: Spotlight Magic Brings Childhood Memories to Life

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Once Upon a Rink: Disney On Ice Spins Childhood Favorites into a Spectacular Night of Skating, Sparkle and Storybook Magic.

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Brews, Bites and Bryant Park

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A Brew with a View: West Palm Beach Beer Fest Pours on the Flavor with Craft Beer, Cocktails and Bites at Bryant Park.

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Monster Jam Sends Sunrise Into Overdrive

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Jon Zimmer Jr. Rules Racing and Skills Before Team Grave Digger Pulls Ahead Through a Wild Mix of Monster Trucks and Freestyle Motocross. (more…)

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The Hobby Card Show Turns Fort Lauderdale into a Collector’s Playground

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Cards, collectibles, childhood nostalgia and a loaded celebrity lineup made the Broward County Convention Center feel like one enormous treasure hunt. (more…)

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Luli Fama Launches Paradise Found Cruise ’27 Swimwear Collection in Miami

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Luli Fama celebrates its Paradise Found Cruise ’27 swimwear and resortwear collection with a luxury Miami launch at its Dadeland Mall boutique.


 August 20, 2026

Miami swimwear favorite Luli Fama is stepping into Cruise ’27 with Paradise Found, a new swimwear and resortwear collection inspired by tropical escapes, exotic prints and effortless vacation glamour.

South Florida Insider has already taken a closer look at the Luli Fama Paradise Found collection, and it feels made for Miami.

The new Cruise ’27 collection combines the bold, body-confident swimwear Luli Fama is known for with elevated resort pieces designed to move effortlessly from the beach and pool to cocktails and dinner.

On Thursday, August 20, Luli Fama will celebrate Paradise Found with an exclusive evening at its newest Dadeland Mall boutique in Miami, complete with fashion, light bites, personalized surprises, and a luxe espresso martini bar.

Inside Luli Fama’s Paradise Found Cruise ’27 Collection

Paradise Found is inspired by the feeling of discovering a hidden tropical retreat.

Think lush landscapes, warm golden hour light, exotic patterns, and silhouettes made for somewhere beautiful.

The collection features Luli Fama signatures, including flattering ruched details, seamless construction, adjustable fits, and statement swimwear, alongside an expanded selection of resortwear.

We especially love the pieces that blur the line between swim and ready-to-wear.

Flowing dresses, sleek coverups, and body-skimming silhouettes make it easy to transition from a sun-drenched afternoon to an evening out without losing that relaxed resort feeling.

It is sensual, polished, and unmistakably Miami.

Luli Fama Brings Luxury Resort Style to Miami

There is a reason Paradise Found feels so natural in South Florida.

In Miami, resortwear is not reserved for vacation.

A swimsuit can become part of an outfit. A coverup can take you to lunch. A flowing resort dress can carry you from an afternoon by the water straight into cocktails and dinner.

Luli Fama has always understood that lifestyle.

Paradise Found takes it a step further, creating a Cruise ’27 wardrobe that feels as appropriate for a tropical getaway as it does for a weekend in Miami.

The campaign captures that mood beautifully, pairing the collection with palms, lush greenery, tropical architecture and the kind of sun soaked setting that makes you want to extend your vacation indefinitely.

Paradise Found Comes to Luli Fama at Dadeland Mall

Luli Fama will bring the world of Paradise Found to life on Thursday, August 20 from 5:00 PM to 8:00 PM at its newest boutique at Dadeland Mall in Miami.

The intimate celebration will bring together invited guests, influencers, celebrities and media for an early look at Cruise ’27.

Luli Fama is also dressing invited guests in pieces from the brand, allowing the new collection to be experienced the way it was designed to be worn: in motion, styled and out for the evening.

Luli After Hours Espresso Martini Bar

Fashion is only part of the experience.

For the Paradise Found celebration, Luli Fama is introducing Luli After Hours, an Espresso Martini Bar inspired by the glamour of the collection.

Guests will be able to sip three specialty espresso martinis created for the evening.

The Luli Babe puts a polished spin on the classic espresso martini, while Golden Hour pairs salted caramel with edible gold shimmer. Miami After Dark takes a richer approach with chocolate hazelnut and a cocoa dust finish.

Along with cocktails, guests can expect light bites, curated details and a special personalized surprise.

The result feels less like a traditional retail event and more like checking into a private resort for the evening.

A Miami Swimwear Brand Celebrates at Home

For a brand with such a strong connection to South Florida, launching Paradise Found in Miami feels especially fitting.

Luli Fama has built its identity around colorful, confident swimwear and resort fashion with a distinctly tropical point of view.

Paradise Found carries that identity into Cruise ’27 while giving it a more elevated, escapist mood.

And with Luli Fama’s newest boutique now at Dadeland Mall, Miami shoppers have another destination to experience the brand in person.

After getting our own closer look at Luli Fama’s Paradise Found Cruise ’27 collection, we can safely say the name fits.

Paradise has officially been found, and this time, it is in Miami.

Check out the collection HERE

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