Events
Miami Swim Week’s Kick-Off
ELLE Swimwear Opened Miami Swim Week with Poolside Glam and Sunset Soundtracks.
May 28th, 2025
Leave it to ELLE Swimwear and Miami Swim Week® The Shows to throw the kind of party that sets the tone for the entire season: chic, sun-soaked and just the right amount of extra. On Tuesday night, the who’s who of fashionistas, influencers and perfectly tanned creatives gathered to celebrate the official kickoff of Miami Swim Week 2025, and let’s just say, the bar has been set high.
Tucked away on the ultra-exclusive Venetian Islands, the private waterfront villa felt more like a fashion fantasy than a party venue. Imagine stepping into a space where every palm is lit just right, the pool reflects the skyline like a high-gloss editorial, and the whole place hums with that “something fabulous is about to happen” feeling. It wasn’t just a backdrop, it was the mood.
And speaking of moods, let’s talk sushi. Sushi by Yasu was the evening’s culinary crown jewel. Each roll was a tiny masterpiece: fresh and delicate. Light enough to keep guests grazing, but satisfying enough to feel like a moment, the bites kept flowing all night, paired perfectly with champagne and curated cocktails.
The soundtrack of the night? DJ Brooke Brazelton spun a set that floated perfectly between rooftop lounge and full-body groove. Think vibey house, remixed classics, and the kind of bassline that makes strangers become dance partners. It wasn’t just background music—it moved the night along like a perfectly timed runway show. The crowd swayed, sipped and sparkled, and by midnight, the villa felt like the heartbeat of Swim Week itself.
As for the crowd, it was Miami at its best. A stunning blend of models, stylists, editors and locals who looked like they walked straight off a set. There were breezy linens, sheer mesh, bold swimwear, and sunglasses that stayed on long after the sun went down. The fashion was fearless, the conversation flowed, and every corner of the villa buzzed with excitement and ambition.
Somewhere between the third glass of prosecco and the fifth compliment on someone’s outfit, it became clear, Miami Swim Week 2025 wasn’t just starting. It had arrived. And if this kick-off party was just the beginning, we’re all in for a summer of serious style.
Bookmark it now: this is the summer where swimwear slays, the music flows, and the vibes are always turned way up. See you at the next villa.
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Luli Fama celebrates its Paradise Found Cruise ’27 swimwear and resortwear collection with a luxury Miami launch at its Dadeland Mall boutique.
August 20, 2026
Miami swimwear favorite Luli Fama is stepping into Cruise ’27 with Paradise Found, a new swimwear and resortwear collection inspired by tropical escapes, exotic prints and effortless vacation glamour.
South Florida Insider has already taken a closer look at the Luli Fama Paradise Found collection, and it feels made for Miami.
The new Cruise ’27 collection combines the bold, body-confident swimwear Luli Fama is known for with elevated resort pieces designed to move effortlessly from the beach and pool to cocktails and dinner.
On Thursday, August 20, Luli Fama will celebrate Paradise Found with an exclusive evening at its newest Dadeland Mall boutique in Miami, complete with fashion, light bites, personalized surprises, and a luxe espresso martini bar.
Inside Luli Fama’s Paradise Found Cruise ’27 Collection
Paradise Found is inspired by the feeling of discovering a hidden tropical retreat.
Think lush landscapes, warm golden hour light, exotic patterns, and silhouettes made for somewhere beautiful.
The collection features Luli Fama signatures, including flattering ruched details, seamless construction, adjustable fits, and statement swimwear, alongside an expanded selection of resortwear.
We especially love the pieces that blur the line between swim and ready-to-wear.
Flowing dresses, sleek coverups, and body-skimming silhouettes make it easy to transition from a sun-drenched afternoon to an evening out without losing that relaxed resort feeling.
It is sensual, polished, and unmistakably Miami.
Luli Fama Brings Luxury Resort Style to Miami
There is a reason Paradise Found feels so natural in South Florida.
In Miami, resortwear is not reserved for vacation.
A swimsuit can become part of an outfit. A coverup can take you to lunch. A flowing resort dress can carry you from an afternoon by the water straight into cocktails and dinner.
Luli Fama has always understood that lifestyle.
Paradise Found takes it a step further, creating a Cruise ’27 wardrobe that feels as appropriate for a tropical getaway as it does for a weekend in Miami.
The campaign captures that mood beautifully, pairing the collection with palms, lush greenery, tropical architecture and the kind of sun soaked setting that makes you want to extend your vacation indefinitely.
Paradise Found Comes to Luli Fama at Dadeland Mall
Luli Fama will bring the world of Paradise Found to life on Thursday, August 20 from 5:00 PM to 8:00 PM at its newest boutique at Dadeland Mall in Miami.
The intimate celebration will bring together invited guests, influencers, celebrities and media for an early look at Cruise ’27.
Luli Fama is also dressing invited guests in pieces from the brand, allowing the new collection to be experienced the way it was designed to be worn: in motion, styled and out for the evening.
Luli After Hours Espresso Martini Bar
Fashion is only part of the experience.
For the Paradise Found celebration, Luli Fama is introducing Luli After Hours, an Espresso Martini Bar inspired by the glamour of the collection.
Guests will be able to sip three specialty espresso martinis created for the evening.
The Luli Babe puts a polished spin on the classic espresso martini, while Golden Hour pairs salted caramel with edible gold shimmer. Miami After Dark takes a richer approach with chocolate hazelnut and a cocoa dust finish.
Along with cocktails, guests can expect light bites, curated details and a special personalized surprise.
The result feels less like a traditional retail event and more like checking into a private resort for the evening.
A Miami Swimwear Brand Celebrates at Home
For a brand with such a strong connection to South Florida, launching Paradise Found in Miami feels especially fitting.
Luli Fama has built its identity around colorful, confident swimwear and resort fashion with a distinctly tropical point of view.
Paradise Found carries that identity into Cruise ’27 while giving it a more elevated, escapist mood.
And with Luli Fama’s newest boutique now at Dadeland Mall, Miami shoppers have another destination to experience the brand in person.
After getting our own closer look at Luli Fama’s Paradise Found Cruise ’27 collection, we can safely say the name fits.
Paradise has officially been found, and this time, it is in Miami.
Check out the collection HERE
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