Events
FFGAINS: A Brand For Every Body
FFGAINS Is Rewriting the Rules of Fashion, Fitness and Financial Empowerment in Miami and Beyond.
May 25th, 2025
Miami Swim Week is about to get a whole lot more active—and a whole lot more inclusive—thanks to FFGAINS, the rising athleisure and lifestyle brand making waves both on and off the court. With its fresh Pickleball Athleisure Collection, founder Jessyka Castillo is proving that fashion can do more than turn heads—it can change lives.
“I healed myself, literally, through movement,” Castillo shared. “My brand was birthed during my mental health decline, and so everything we do—every collection, every event—is grounded in the belief that movement can save lives. Because for me, it did.”
At this year’s Sip & Pickle event at Wynwood Marketplace, FFGAINS unveiled its first-ever women’s pickleball athleisure collection, alongside a sneak peek at its upcoming men’s line and the much-anticipated debut of its swimwear collection. Models from major agencies hit the courts in FFGAINS’ signature skort sets, complete with four-way stretch, breathable fabrics, and yes—hidden pockets. The vibrant “Miami Yellow,” inspired by a past collaboration during the 2023 Miami Open, continues to be the brand’s hottest seller.
“You wouldn’t believe how fast it flies,” Castillo laughed. “I’ve restocked that color more times than I can count. It’s not even in our brand strategy to keep reproducing capsules, but people won’t let it go. It just hits that Miami vibe perfectly.”
But FFGAINS is more than stylish courtwear. Born from a few Saturday morning beach workouts that Castillo hosted to shake off weekend hangovers and bad vibes, the brand quickly grew into a full-blown movement. What started with a group text to friends now spans across cities like L.A., D.C., Atlanta, and even Turks and Caicos. Community is at its core, and inclusivity is stitched into every seam.
“As a plus-size girl, I just couldn’t find anything that made me feel good and look good,” she explained. “Mass retail would always try to hide our bodies—big flowers, weird cuts—and I didn’t want to hide. I wanted to show up, confidently.”
That frustration turned into innovation. While getting her nails done in downtown Miami, Castillo mentioned her dream of launching her own line. Her nail tech revealed she had a factory connection in Romania—and the rest, as they say, is history. Because FFGAINS sources materials from Europe, they’ve also managed to avoid major supply chain issues and tariffs, which has helped keep quality high and inventory flowing.
“Everything is intentional,” Castillo said. “No logos on the outside, premium Italian fabrics, limited capsule drops—our clothes are meant to move with you from the court to the club. I give keynote speeches in the same outfits I travel in.”
That seamless style is paying off. With FFGAINS now being stocked at Megalit in Downtown Miami and regularly popping up at local events, the brand is becoming a staple for South Florida’s active community. “We’re baby right now,” she said, “but I don’t think we’re going to be a baby for long—not in this crowd.”
Even with expansion on the horizon—like the new men’s line featuring soft cotton tees and coordinated short sets—Castillo isn’t straying from her original mission. During Mental Health Awareness Month, she doubled down on her commitment to wellness by hosting community events and financial workshops that reflect FFGAINS’ dual focus on fitness and financial literacy.
“We’re called Fitness and Financial Gains for a reason,” she said. “It’s not just about working out. It’s about taking control of your life—your body, your mind, your money. Because those things are all connected.”
The company also embraces diversity in sizing, offering apparel from extra-small to 3X, and even dabbling in mommy-and-me sets and youth pieces for the next generation of confident movers.
“There are women who have to shop in the kids’ section at Walmart because they’re so petite, and there are curvy women who want to wear crop tops and feel sexy on a paddleboard,” she said. “We’re here for all of them.”
That inclusivity was on full display during the Model Pickleball Tournament, where teams of models played in FFGAINS gear, showcasing not just the functionality of the clothes but also the fun, fierce energy of the brand. All this buzz led up to the official FFGAINS Miami Swim Week Runway Show on May 31st at the Surfcomber Hotel, a collaboration with Fusion Fashion Events that promises to bring even more bold, body-positive energy to South Beach.
As Castillo puts it: “MOVE!… Like your mental health depends on it.”
And in a world that’s finally starting to understand the connection between wellness, community, and confidence, FFGAINS is right where it belongs—at the intersection of fashion and purpose.
You can shop the collection at ShopFFGAINS.com or follow their journey on Instagram @fitnessfinancialgains.
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Luli Fama celebrates its Paradise Found Cruise ’27 swimwear and resortwear collection with a luxury Miami launch at its Dadeland Mall boutique.
August 20, 2026
Miami swimwear favorite Luli Fama is stepping into Cruise ’27 with Paradise Found, a new swimwear and resortwear collection inspired by tropical escapes, exotic prints and effortless vacation glamour.
South Florida Insider has already taken a closer look at the Luli Fama Paradise Found collection, and it feels made for Miami.
The new Cruise ’27 collection combines the bold, body-confident swimwear Luli Fama is known for with elevated resort pieces designed to move effortlessly from the beach and pool to cocktails and dinner.
On Thursday, August 20, Luli Fama will celebrate Paradise Found with an exclusive evening at its newest Dadeland Mall boutique in Miami, complete with fashion, light bites, personalized surprises, and a luxe espresso martini bar.
Inside Luli Fama’s Paradise Found Cruise ’27 Collection
Paradise Found is inspired by the feeling of discovering a hidden tropical retreat.
Think lush landscapes, warm golden hour light, exotic patterns, and silhouettes made for somewhere beautiful.
The collection features Luli Fama signatures, including flattering ruched details, seamless construction, adjustable fits, and statement swimwear, alongside an expanded selection of resortwear.
We especially love the pieces that blur the line between swim and ready-to-wear.
Flowing dresses, sleek coverups, and body-skimming silhouettes make it easy to transition from a sun-drenched afternoon to an evening out without losing that relaxed resort feeling.
It is sensual, polished, and unmistakably Miami.
Luli Fama Brings Luxury Resort Style to Miami
There is a reason Paradise Found feels so natural in South Florida.
In Miami, resortwear is not reserved for vacation.
A swimsuit can become part of an outfit. A coverup can take you to lunch. A flowing resort dress can carry you from an afternoon by the water straight into cocktails and dinner.
Luli Fama has always understood that lifestyle.
Paradise Found takes it a step further, creating a Cruise ’27 wardrobe that feels as appropriate for a tropical getaway as it does for a weekend in Miami.
The campaign captures that mood beautifully, pairing the collection with palms, lush greenery, tropical architecture and the kind of sun soaked setting that makes you want to extend your vacation indefinitely.
Paradise Found Comes to Luli Fama at Dadeland Mall
Luli Fama will bring the world of Paradise Found to life on Thursday, August 20 from 5:00 PM to 8:00 PM at its newest boutique at Dadeland Mall in Miami.
The intimate celebration will bring together invited guests, influencers, celebrities and media for an early look at Cruise ’27.
Luli Fama is also dressing invited guests in pieces from the brand, allowing the new collection to be experienced the way it was designed to be worn: in motion, styled and out for the evening.
Luli After Hours Espresso Martini Bar
Fashion is only part of the experience.
For the Paradise Found celebration, Luli Fama is introducing Luli After Hours, an Espresso Martini Bar inspired by the glamour of the collection.
Guests will be able to sip three specialty espresso martinis created for the evening.
The Luli Babe puts a polished spin on the classic espresso martini, while Golden Hour pairs salted caramel with edible gold shimmer. Miami After Dark takes a richer approach with chocolate hazelnut and a cocoa dust finish.
Along with cocktails, guests can expect light bites, curated details and a special personalized surprise.
The result feels less like a traditional retail event and more like checking into a private resort for the evening.
A Miami Swimwear Brand Celebrates at Home
For a brand with such a strong connection to South Florida, launching Paradise Found in Miami feels especially fitting.
Luli Fama has built its identity around colorful, confident swimwear and resort fashion with a distinctly tropical point of view.
Paradise Found carries that identity into Cruise ’27 while giving it a more elevated, escapist mood.
And with Luli Fama’s newest boutique now at Dadeland Mall, Miami shoppers have another destination to experience the brand in person.
After getting our own closer look at Luli Fama’s Paradise Found Cruise ’27 collection, we can safely say the name fits.
Paradise has officially been found, and this time, it is in Miami.
Check out the collection HERE
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