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Eddie Bauer and Lucyd Unveil Groundbreaking Smart Eyewear Collection

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Lucyd® Eyewear Introduces New Eddie Bauer® Audio-Enabled ChatGPT Smart Eyewear Collection in U.S.

Innovative Eyewear, Inc. (“Innovative Eyewear” or the “Company”) (NASDAQ: LUCY; LUCYW), the developer of smart eyewear under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands, is thrilled to announce the launch of its the Eddie Bauer Smart Eyewear collection powered by Lucyd. This new line includes voice access to ChatGPT and introduces the world’s first rimless smart eyewear design.

The Eddie Bauer Smart Eyewear collection features four distinct styles, encompassing polarized sunglass lenses for optimal outdoor performance. The line showcases the first rimless smart eyewear design, seamlessly integrating the Company’s cutting-edge technology into a lightweight and minimalist aesthetic. Powered with 100ft range Bluetooth, ultra-clear microphones and quadrasonic speakers for music and call capabilities, each pair comes equipped with the Company’s patent-pending charging dock, ensuring effortless and convenient recharging of the glasses and up to three other USB-charged devices for all day adventure.

Known as an iconic and classic fashion brand that has a 100-year legacy in the outdoor apparel realm, Eddie Bauer is taking eyewear to new heights with this new eyewear collection powered by Lucyd’s proprietary innovative technology. “We believe the launch of our Eddie Bauer Smart Eyewear line marks a significant milestone in our mission to push the boundaries of eyewear innovation. By introducing the first-ever rimless smart eyewear, we believe we are not only elevating style, but also redefining the possibilities of wearable technology,” said Harrison Gross, CEO of Innovative Eyewear Inc.

This new eyewear collection exemplifies Eddie Bauer’s commitment to merging fashion and function, catering to the modern, adventurous lifestyle that Eddie Bauer embodies. “We believe this is our most premium product to-date, with a combination of high-end finishes, tried and true frame contours and powerful tech accessories to deliver a smartglass experience like no other. We are pleased to introduce Eddie Bauer’s next adventure in innovation to its audience of brand fans. Innovation is at the core of Eddie Bauer’s brand values, and we are thrilled to continue that mission through the Smart Eyewear launch, in partnership with Innovative Eyewear,” said Sierra McPhillips, Vice President of Brand at Authentic.

Famously known for inventing and popularizing the iconic goose down jacket worn by many in the outdoors as they journeyed through major global travel destinations like the Appalachian mountains, Antarctic or Mount Everest, Eddie Bauer products have a history of helping millions of people achieve the impossible, through a combination of durability, utility and innovation. “We’re seeking to continue that incredible tradition with our Eddie Bauer smart eyewear collection in collaboration with Lucyd. Done through an agreement with Authentic Brands Group (Authentic), this new smart eyewear line is offering men and women stylish, cutting-edge Smart sunglass and RX frames that bring ChatGPT to users’ ears via audio verbal cues,” said Harrison Gross, founder and CEO of Innovative Eyewear Inc.

Lucyd has led the industry as the first smart eyewear platform powered with ChatGPT, making the world’s most revolutionary Artificial Intelligence handsfree. “With simple audio commands, 12-hour battery life, bluetooth, and built-in microphones and speakers, our Smart eyewear products are designed so that users can play music right in their ear, as well as take calls, or ask ChatGPT or Siri a question,” Gross continued.

With a focus on accessibility and convenience, the collection will soon be available through various retail channels, including department stores, sports retailers, brick-and-mortar locations, and local optical stores. Consumers can order Eddie Bauer Smart Eyewear now at https://Lucyd.co with a variety of prescription and custom lens options.

Eddie Bauer x Lucyd eyewear styles offer premiere features including hi-fi Bluetooth 5.2 audio, 12 hours of music per charge, 99% post-consumer recycled packaging, patent-pending auto-adjusting hinges, and several branded accessories including a cordless charging dock, leatherette case, cleaning cloth and a slipcase, all with the iconic Eddie Bauer logo.

Eddie Bauer Smart Glasses Powered by Lucyd Eyewear Styles:

  1. Velocity – ($229) This forest-green wayfarer is inspired by a fan favorite Eddie Bauer silhouette. This easy-to-wear and familiar style is available in 11 distinct lens colors offering polarized UV400 protection, accompanied by a new titanium nose pad, five barrel hinges, Bluetooth, 12-hour battery life, open-air speakers & microphones, ultimately providing extra durability and superior performance.

  2. Explorer – ($229) This unique eyewear style boasts a number of functional and stylish features that provide an unbeatable combination of design and utility. This full-coverage frame is ideal for driving in the open air, whether it’s to a beach, park or mountain top, offering a great look and feel on a sunny day.

  3. Navigator – ($249) This lux pilot aviator sunglass style features brushed black titanium hardware and ceramic nose pads embossed with the iconic Eddie Bauer goose. Lightweight, comfortable and stylish, and perfect as your go-to pair for prescription wear or sunglass use. These unique nylon Smart sunglasses are also available in nine unique polarized UV400 lens colors. All four Eddie Bauer by Lucyd Smart Eyewear designs come with a charging doc and cable, providing 12 hours of battery life.

  4. Horizon – ($249) Introducing the first-ever rimless smartglass in the world, and a stepping-stone into the future of both Eddie Bauer and Lucyd. This incredible frame blends a luxurious, sleek floating lens, with durable matte-finished titanium hardware and sleek style. This unique style features polarized UV400 rimless lenses, making a great sunglass or prescription eyewear product that is sure to protect users eyes from harmful UV rays.  Comes with a charging cordless charging doc, standard charger, and leather case, providing 12 hours of battery life on one single charge.

About Innovative Eyewear, Inc.

Innovative Eyewear is a developer and retailer of cutting-edge, ChatGPT enabled smart eyewear, under the Lucyd®, Nautica®, Eddie Bauer® & Reebok® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth audio glasses allow users to stay safely and ergonomically connected to their digital lives, and are offered in hundreds of frame and lens combinations to meet the needs of the optical market. To learn more about the Eddie Bauer Powered by Lucyd Smart Eyewear collection and explore the future of eyewear technology, please visit www.Lucyd.co and follow Lucyd on Instagram.

About Eddie Bauer

For more than 100 years, outdoor brand Eddie Bauer has been inspiring, enabling, and empowering people to live their adventure with products that are built to last. Their performance outerwear, apparel, footwear, accessories, and gear are available at eddiebauer.com and more than 260 stores in the U.S., Canada, Germany, and other international markets. Follow Eddie Bauer on Instagram, Facebook and Twitter.

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