Press Releases

Points4Purpose Launches Revolutionary Giving Platform

Published

2 months ago

January 28, 2025

CommunityRewards™ Powered by Points4Purpose Celebrates Grand Launch in Miami on South Beach at Sotto Sopra With Top Celebrities, Influencers & Media

Points4Purpose recently celebrated the Miami Grand Launch of CommunityRewards™ at Miami Beach’s newest nightlife hotspot— Sotto Sopra Miami.

VIP guests, media members, influencers and charity partners alike came together to celebrate this new financial technology platform that is helping businesses and shoppers seamlessly and automatically micro-donate to charity with every retail purchase.

The Points4Purpose team, who are major advocates for giving back to the local community through charity, said they were equally excited and grateful for all of the support Miami locals had given to the new platform and look forward to working with local charities, restaurants, hotels, retail stores and local shoppers to give back and do one good in the surrounding neighborhoods.

Points4Purpose collaborated with one of Miami Beach’s premiere VIP nightlife hotspots known for its Italo-Asiático cocktail bar, chic ambiance, premium cocktails and exquisite Italian cuisine with a modern twist and Asian spike. Sotto Sopra’s bar and restaurant offers a cozy yet sophisticated atmosphere, making it a favorite spot for both locals and visitors. Sotto Sopra’s food menu for CommunityRewards™ Grand Launch event featured a variety of delicious dishes, including Sourdough pizza, Arancini, fresh seafood, and a refreshing wine offering and cocktail menu, making it a memorable and special night out.

Known for its trendy dining scene, Sotto was developed by the creative mind of the founder of Casa Florida, Gaston Gonzalez. This new emerging nightlife spot mixes culture and funky italian hi-fi vibes that attract Miami’s hottest celebrities and power movers.

Some of Miami’s hottest fashionistas and models were in attendance including Zoe Chin Loy & her husband, Latin fashion influencer Jose Ibarra & celebrity stylist Paloma Balvin. Additionally, Latin fashion media host Lesquel Navas and Dancer/ VMA Winner Sammy Hawk attended the event and walked the CommunityRewards Red Carpet

Sotto Sopra Miami is located inside the iconic Urbanica Fifth Hotel in South of Fifth Miami Beach offering a cozy indoor and rooftop experience so that guests could mingle and enjoy festivities with plenty of space. Many Miami media members, charity partner founders & directors were also in attendance to celebrate this revolutionary Grand Launch into the Miami market.

The business community also showed up and showed out to support Points4Purpose’s Grand Launch of CommunityRewards in Miami. Points4Purpose Chief Operating Office, James Trocme along with the company’s founder & Chief Executive Officer, Ivan Schwartz, gave moving speeches on the pool rooftop overlooking a beautiful audience and Miami Beach, sharing their initial inspiration and mission with this new rewards and charitable giving platform.

The Women’s Chamber of Commerce of Miami-Dade County President, Dr. Karine Melissa, along with fellow WCC board members joined the CommunityRewards™ Grand Launch celebration—Points4Purpose, Inc. is a proud WCC corporate member and is excited to collaborate with the organization later this year.

Executives from CBS News and its parent company, Jill Weiner and Steven Biebel, joined the CommunityRewards™ Grand Launch event, to celebrate its ongoing media partnership and positive influence the company is building in the community. Additionally, Rosemary Carter’s, who founder of 305 Pink Pack and one of the esteemed Charity Partners working with CommunityRewards™, attended and spoke to the audience about the profound work that her organization is doing to support and uplift women in Miami battling cancer. “Women helping women is a vital cause we knew we wanted to support through the CommunityRewards platform and we’re really proud to micro-fundraise for 305 Pink Pack,” Trocme stated.

Another resourceful charity organization that showed support during CommunityRewards’s Grand Launch event included National Alliance of Mental Health (NAMI) Miami-Dade Founder/President & Director, Susan Holtzman and one of her fundraising Director’s Kate Edelson. Kate spoke on stage to the audience about the importance of mental health services and how the partnership between CommunityRewards™ & NAMI will help raise funds to support the non-profits mission to provide no-cost mental health services to local residents in South Florida.

Top TV producers from Miami’s Channel 7 News and WSVN Deco Drive were in attendance including Cheryl Del Mundo, along with executives and team members from Miami-Dade Animal Services were also present for the CommunityRewards™ Grand Launch event in Miami Beach in an effort to celebrate the new partnership Points4Purpose has with MDAS that will help raise much needed micro-funds for Miami’s largest dog and cat shelter in Miami-Dade County.

Now that CommunityRewards™ is officially launched in the Miami market, it’s up to everyday shoppers to join the platform (it’s free!) and begin earning and donating to the charity of their choice, ultimately making everyday shopping transactions memorable and helping everyone do a little good in their local community.

The Women’s Chamber of Commerce of Miami-Dade County President, Dr. Karine Melissa, along with fellow WCC board members joined the CommunityRewards™ Grand Launch celebration. Points4Purpose is a proud WCC corporate member and is excited to collaborate with the organization in 2025 and beyond.