Events
Zèya Is Ready for Its Next Chapter With the Launch of Zèya 3.0
Some apps are built to help you buy more. Zèya is trying to get people to think a little differently.
March 27, 2026
The Miami-based platform, which centers on swapping and extending the life of everyday items, is stepping into its next phase with the launch of Zèya 3.0, arriving April 1. The updated app is designed to make trading feel smarter, easier, and more intuitive, while still keeping the human side of exchange front and center.
At its core, Zèya is built around a simple idea that feels surprisingly refreshing right now. Most people already have things someone else wants.
For founder Mehdi Taifi, that way of thinking came naturally.
“I was a trader working in finance, so stocks inspired me,” Taifi said. “Bartering came naturally. We all have things other people want, and you don’t even know it.”
That mindset helps explain why Zèya does not position itself as just another resale app. In a digital world full of cluttered listings, questionable sellers, and platforms that often feel impersonal, Taifi sees Zèya as something more social, more direct, and a lot more human.
“On Facebook Marketplace, there are so many bots, you don’t know what’s real and what’s not,” he said. “Every time selling is involved, there are scams. There are no real review systems. On OfferUp, there’s so much noise, you don’t know where things are coming from. Our app has a social component in swiping, which makes individuals more invested. It feels very human. We also have a review system for safety and security.”
Part of what makes Zèya interesting is that it borrows a mechanic people already instantly understand. Swiping is so tied to Tinder and dating apps that most people associate it with attraction, chemistry, and quick decisions about people. Zèya takes that same familiar motion and applies it to stuff instead. It turns swiping into a way to discover items, spark exchanges, and make the whole process feel more engaging than scrolling through endless resale listings.
“We aren’t competing with currency. This is just a different way to think about value,” Taifi said. “We added the swiping mechanism to something that used to feel exclusive to online dating. You don’t have to just swipe on people. We have swiping and swapping.”
It is a clever idea, but the bigger appeal is the lifestyle shift behind it. Zèya is tapping into a growing desire to be more resourceful with what people already have, rather than always defaulting to shopping for something new.
“I want people to look at the things in their home as an opportunity,” Taifi said. “Don’t think about the cost of the things you need. Think instead about how you can acquire or trade in return.”
That framing gives Zèya a bigger ambition than just being useful. The app lives at the intersection of sustainability, community, and convenience, but it also carries a certain optimism. It suggests that value can move between people in ways that feel creative, local, and personal.
Zèya 3.0 reflects that vision with a redesigned experience and more personalized technology aimed at making meaningful swaps easier to find. The launch also marks an important moment for the company as it continues to grow its presence and encourage more people to rethink how they consume.
Taifi is not shy about where he hopes it all goes.
“It’s just a matter of time before Zèya becomes bigger,” he said. “As we grow, the idea of ‘why don’t you just Zèya your purse?’ is my dream. I want it to be a verb. I want a verb associated with the brand. I want it to become a cultural movement and eventually feel normal.”
That kind of confidence is part of the energy surrounding the launch. According to Taifi, the app has already gained 55,000 users in a year, and he believes this newest version will push the concept much further.
“This brand new version is going to make it very different,” he said. “We’re taking it to that next level. For people who looked at Zèya in the past, we encourage them to take a second look.”
And honestly, that may be the real story here. Zèya is not just launching an update. It is trying to make swapping feel normal, stylish, and part of everyday life. In a city like Miami, where image, taste, and reinvention are already built into the culture, that idea may land more naturally than people expect.
With Zèya 3.0 arriving April 1, the Miami startup is betting that the future of exchange feels less like selling and more like possibility.
Download the app HERE
The glamour of the French Riviera arrived in Miami Beach as Melissa Odabash presented Riviera: La Côte d’Azur during PARAISO Miami Swim Week.
May 29, 2026
Before the runway began, guests explored sponsor activations throughout the venue, including cocktails from Empress 1908 Gin, pours from Maker’s Mark, refreshments from LaCroix, Australian Gold sun care products, and sweet treats from Tony’s Chocolonely. A crystal-covered MINI convertible featuring a sparkling pink palm tree quickly became one of the evening’s most photographed attractions.
As guests settled into their seats, the atmosphere shifted from Miami Beach to the Mediterranean coast.
Inspired by the timeless elegance and relaxed luxury of the French Riviera, the runway showcased the effortless resort style that has become synonymous with the Melissa Odabash brand. Models floated down the catwalk in sophisticated swimwear, airy coverups, crochet pieces, flowing dresses, and polished resort looks that felt equally at home in Saint-Tropez, Cannes, Monaco, or Miami Beach.
A palette of crisp whites, soft neutrals, shimmering metallics, and ocean-inspired blues reinforced the coastal aesthetic, while lightweight fabrics and elegant silhouettes captured the ease of luxury vacation dressing.
The presentation celebrated more than swimwear. It embraced an entire lifestyle centered around sunshine, travel, seaside glamour, and effortless sophistication. Each look reflected the idea that great resort fashion should feel both elevated and wearable, whether spent poolside at a beach club or dining waterfront at sunset.
By blending timeless resort pieces with the romantic spirit of the Côte d’Azur, Melissa Odabash delivered one of the week’s most transportive runway experiences. For a few moments inside the PARAISO Fashion Tent, guests were no longer on Collins Avenue. They were somewhere along the sun-soaked shores of the French Riviera.
Feeling inspired to plan your next getaway? The looks featured on the runway and additional resort wear styles can be purchased through MelissaOdabash.com, offering shoppers the opportunity to bring a touch of Côte d’Azur elegance to their own summer travels.
Events
Neutrogena’s Sunblock Model Casting Pool Party Brought SPF and Swim Week Energy to Strawberry Moon
The Miami Swim Week® The Shows event mixed model casting, poolside glamour, sunscreen touch-ups, and a very South Beach kind of scene.
May 26, 2026
Miami Swim Week® The Shows is known for runway lights, bold swimwear, and a little bit of beautiful chaos, but Neutrogena brought the action poolside with its Sunblock Model Casting Pool Party at Strawberry Moon.
Set against the hotel’s dreamy pastel pool deck, the event felt less like a traditional casting call and more like a sun-soaked Swim Week hangout with a purpose. Models moved around the pool in swimwear, guests mingled under turquoise umbrellas, and the whole scene had that perfect Miami mix of fashion, beauty, heat, and “wait, is this a casting or a party?” energy.
The pool became the runway for the afternoon, with models walking along the water in front of Miami Swim Week® The Shows signage. It was casual, but still camera-ready. Instead of a stiff casting room, Neutrogena created a setting that felt alive, social, and very on-brand for Miami. There were bikinis, heels, palm trees, pool reflections, and enough sunlight to make the SPF message feel extremely relevant.
At the center of the event was Neutrogena’s bright activation area, complete with Ultra Sheer sunscreen products, yellow-and-white towels, and the perfect pool party reminder: “Arrive. Apply. Unwind.” Guests could check out the sunscreen lineup while taking in the casting atmosphere around them. It gave the whole afternoon a smart beauty angle without taking away from the fun.
The best part was how naturally everything fit together. Miami Swim Week is all about swimwear, bodies, beach culture, and confidence, so a sunblock casting pool party made perfect sense. Neutrogena did not just set up a table and call it a day. The brand turned SPF into part of the event experience, making sunscreen feel like the accessory everyone actually needed.
The atmosphere was playful and relaxed, with guests moving between the pool, the Neutrogena station, and nearby brand activations. Liquid Youth also added to the beauty-meets-wellness vibe with colorful collagen drinks, giving attendees another reason to stop, sip, and stay a little longer.
By moving the casting call into a pool party setting, Neutrogena gave Miami Swim Week a daytime moment that felt fresh, social, and easy to enjoy. It had the structure of a fashion event, the vibe of a South Beach pool day, and just enough glam to remind everyone that this was still Swim Week.
In a city where the sun is basically a main character, Neutrogena’s Sunblock Model Casting Pool Party was a natural fit. It brought together models, beauty lovers, swimwear energy, and SPF in one bright, splashy afternoon.
At Strawberry Moon, the message was simple: show up, get seen, protect the glow, and maybe get cast while you’re at it.
Veggies Made Great helped fuel a family-friendly weekend of free workouts, paddleboarding, coffee, small bites, and feel-good fun at 96th Street Park.
May 18, 2026
Surfside brought the good vibes this weekend with Paddletopia 2026, a two-day wellness and outdoor lifestyle event that turned 96th Street Park into a sunny little hub for movement, community, and family-friendly fun.
Held on Saturday, May 16 and Sunday, May 17 from 10 a.m. to 2 p.m., the event welcomed kids, adults, fitness lovers, coffee drinkers, paddleboarders, and anyone looking for a fresh-air weekend by the water. The best part? So many of the experiences were free, making it easy for families and locals to drop in, move around, and enjoy the day without overthinking it.
The workout classes were a highlight, bringing plenty of energy to the park with approachable, upbeat sessions that made wellness feel fun instead of intimidating. Between the fitness classes, paddleboarding, live music, wellness activations, and relaxed outdoor atmosphere, Paddletopia had that perfect South Florida mix of active and easygoing.
Of course, no great weekend event is complete without good bites. Veggies Made Great, an official event partner, kept guests fueled with complimentary samples of their veggie-packed favorites, including the Spinach Egg White Frittata and Lemon Blueberry Muffin. The samples were a smart fit for the day: light, wholesome, tasty, and easy to enjoy between activities. Paired with coffee and other small bites available throughout the event, it made for the kind of simple, satisfying spread that both kids and adults could get behind.
The event also had a thoughtful environmental angle through the “Paddle for Plastic” initiative with Plastic Fisherman, encouraging attendees to help clean Surfside canals in exchange for eco-friendly rewards. It added a meaningful layer to the weekend, blending wellness, community, and environmental care in a way that felt natural for a coastal town like Surfside.
Overall, Paddletopia 2026 felt like exactly what a South Florida weekend should be: outdoorsy, welcoming, active, delicious, and just a little bit sun-kissed. From free fitness classes to better-for-you snacks and community-focused fun, Surfside gave families a reason to get outside and enjoy the best of wellness by the water.
To bring a little of that Paddletopia feel-good energy home, check out more of the veggie-packed muffins, frittatas, and easy breakfast favorites from Veggies Made Great at https://www.veggiesmadegreat.com/
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