Events
Zèya Is Ready for Its Next Chapter With the Launch of Zèya 3.0
Some apps are built to help you buy more. Zèya is trying to get people to think a little differently.
March 27, 2026
The Miami-based platform, which centers on swapping and extending the life of everyday items, is stepping into its next phase with the launch of Zèya 3.0, arriving April 1. The updated app is designed to make trading feel smarter, easier, and more intuitive, while still keeping the human side of exchange front and center.
At its core, Zèya is built around a simple idea that feels surprisingly refreshing right now. Most people already have things someone else wants.
For founder Mehdi Taifi, that way of thinking came naturally.
“I was a trader working in finance, so stocks inspired me,” Taifi said. “Bartering came naturally. We all have things other people want, and you don’t even know it.”
That mindset helps explain why Zèya does not position itself as just another resale app. In a digital world full of cluttered listings, questionable sellers, and platforms that often feel impersonal, Taifi sees Zèya as something more social, more direct, and a lot more human.
“On Facebook Marketplace, there are so many bots, you don’t know what’s real and what’s not,” he said. “Every time selling is involved, there are scams. There are no real review systems. On OfferUp, there’s so much noise, you don’t know where things are coming from. Our app has a social component in swiping, which makes individuals more invested. It feels very human. We also have a review system for safety and security.”
Part of what makes Zèya interesting is that it borrows a mechanic people already instantly understand. Swiping is so tied to Tinder and dating apps that most people associate it with attraction, chemistry, and quick decisions about people. Zèya takes that same familiar motion and applies it to stuff instead. It turns swiping into a way to discover items, spark exchanges, and make the whole process feel more engaging than scrolling through endless resale listings.
“We aren’t competing with currency. This is just a different way to think about value,” Taifi said. “We added the swiping mechanism to something that used to feel exclusive to online dating. You don’t have to just swipe on people. We have swiping and swapping.”
It is a clever idea, but the bigger appeal is the lifestyle shift behind it. Zèya is tapping into a growing desire to be more resourceful with what people already have, rather than always defaulting to shopping for something new.
“I want people to look at the things in their home as an opportunity,” Taifi said. “Don’t think about the cost of the things you need. Think instead about how you can acquire or trade in return.”
That framing gives Zèya a bigger ambition than just being useful. The app lives at the intersection of sustainability, community, and convenience, but it also carries a certain optimism. It suggests that value can move between people in ways that feel creative, local, and personal.
Zèya 3.0 reflects that vision with a redesigned experience and more personalized technology aimed at making meaningful swaps easier to find. The launch also marks an important moment for the company as it continues to grow its presence and encourage more people to rethink how they consume.
Taifi is not shy about where he hopes it all goes.
“It’s just a matter of time before Zèya becomes bigger,” he said. “As we grow, the idea of ‘why don’t you just Zèya your purse?’ is my dream. I want it to be a verb. I want a verb associated with the brand. I want it to become a cultural movement and eventually feel normal.”
That kind of confidence is part of the energy surrounding the launch. According to Taifi, the app has already gained 55,000 users in a year, and he believes this newest version will push the concept much further.
“This brand new version is going to make it very different,” he said. “We’re taking it to that next level. For people who looked at Zèya in the past, we encourage them to take a second look.”
And honestly, that may be the real story here. Zèya is not just launching an update. It is trying to make swapping feel normal, stylish, and part of everyday life. In a city like Miami, where image, taste, and reinvention are already built into the culture, that idea may land more naturally than people expect.
With Zèya 3.0 arriving April 1, the Miami startup is betting that the future of exchange feels less like selling and more like possibility.
Download the app HERE
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Luli Fama celebrates its Paradise Found Cruise ’27 swimwear and resortwear collection with a luxury Miami launch at its Dadeland Mall boutique.
August 20, 2026
Miami swimwear favorite Luli Fama is stepping into Cruise ’27 with Paradise Found, a new swimwear and resortwear collection inspired by tropical escapes, exotic prints and effortless vacation glamour.
South Florida Insider has already taken a closer look at the Luli Fama Paradise Found collection, and it feels made for Miami.
The new Cruise ’27 collection combines the bold, body-confident swimwear Luli Fama is known for with elevated resort pieces designed to move effortlessly from the beach and pool to cocktails and dinner.
On Thursday, August 20, Luli Fama will celebrate Paradise Found with an exclusive evening at its newest Dadeland Mall boutique in Miami, complete with fashion, light bites, personalized surprises, and a luxe espresso martini bar.
Inside Luli Fama’s Paradise Found Cruise ’27 Collection
Paradise Found is inspired by the feeling of discovering a hidden tropical retreat.
Think lush landscapes, warm golden hour light, exotic patterns, and silhouettes made for somewhere beautiful.
The collection features Luli Fama signatures, including flattering ruched details, seamless construction, adjustable fits, and statement swimwear, alongside an expanded selection of resortwear.
We especially love the pieces that blur the line between swim and ready-to-wear.
Flowing dresses, sleek coverups, and body-skimming silhouettes make it easy to transition from a sun-drenched afternoon to an evening out without losing that relaxed resort feeling.
It is sensual, polished, and unmistakably Miami.
Luli Fama Brings Luxury Resort Style to Miami
There is a reason Paradise Found feels so natural in South Florida.
In Miami, resortwear is not reserved for vacation.
A swimsuit can become part of an outfit. A coverup can take you to lunch. A flowing resort dress can carry you from an afternoon by the water straight into cocktails and dinner.
Luli Fama has always understood that lifestyle.
Paradise Found takes it a step further, creating a Cruise ’27 wardrobe that feels as appropriate for a tropical getaway as it does for a weekend in Miami.
The campaign captures that mood beautifully, pairing the collection with palms, lush greenery, tropical architecture and the kind of sun soaked setting that makes you want to extend your vacation indefinitely.
Paradise Found Comes to Luli Fama at Dadeland Mall
Luli Fama will bring the world of Paradise Found to life on Thursday, August 20 from 5:00 PM to 8:00 PM at its newest boutique at Dadeland Mall in Miami.
The intimate celebration will bring together invited guests, influencers, celebrities and media for an early look at Cruise ’27.
Luli Fama is also dressing invited guests in pieces from the brand, allowing the new collection to be experienced the way it was designed to be worn: in motion, styled and out for the evening.
Luli After Hours Espresso Martini Bar
Fashion is only part of the experience.
For the Paradise Found celebration, Luli Fama is introducing Luli After Hours, an Espresso Martini Bar inspired by the glamour of the collection.
Guests will be able to sip three specialty espresso martinis created for the evening.
The Luli Babe puts a polished spin on the classic espresso martini, while Golden Hour pairs salted caramel with edible gold shimmer. Miami After Dark takes a richer approach with chocolate hazelnut and a cocoa dust finish.
Along with cocktails, guests can expect light bites, curated details and a special personalized surprise.
The result feels less like a traditional retail event and more like checking into a private resort for the evening.
A Miami Swimwear Brand Celebrates at Home
For a brand with such a strong connection to South Florida, launching Paradise Found in Miami feels especially fitting.
Luli Fama has built its identity around colorful, confident swimwear and resort fashion with a distinctly tropical point of view.
Paradise Found carries that identity into Cruise ’27 while giving it a more elevated, escapist mood.
And with Luli Fama’s newest boutique now at Dadeland Mall, Miami shoppers have another destination to experience the brand in person.
After getting our own closer look at Luli Fama’s Paradise Found Cruise ’27 collection, we can safely say the name fits.
Paradise has officially been found, and this time, it is in Miami.
Check out the collection HERE
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