The 2024 Hilton Grand Vacations Tournament of Champions Showcases the Best of LPGA, Celebrity, and Philanthropic Endeavors.

January 18th-21st, 2024

“The celebrity golf model truly moves the needle, driving charitable impact, TV ratings, and fan engagement. Unveiled in December of 2013, the founding purpose of the event was to raise brand awareness for Diamond Resorts, where I served as CEO through its acquisition by Hilton Grand Vacations in 2021, and pioneer the celebrity golf model to support Diamond Resorts’ charitable initiatives.

In its tenth year, the renamed Hilton Grand Vacations Tournament of Champions once again set the standard in leveraging the powerful appeal of celebrities to fundraise and make a significant impact for charitable causes across Orlando. As its founder, I am thankful to see the event continuously growing and being fully embraced by the Orlando and Central Florida community, said Mike Flaskey, the founder of the Tournament of Champions.

This year, 35 of the world’s best golfers from the LPGA Tour competed alongside 48 celebrities from the music, entertainment, and sports worlds. LPGA star Lydia Ko won the 2024 Hilton Grand Vacations Tournament of Champions, beating out 2023 LPGA Tour rookie Alexa Pano by two strokes in an incredible finish. MLB All-Star Jeff McNeil also put on a fantastic performance as the winner of the celebrity field.

Beyond the links, I was proud to see the tournament combine charitable giving and philanthropy, which has been a top priority in my vision since the inception of the tournament. Hilton Grand Vacations made a $100,000 donation to the ANNIKA Foundation to support female golfers. Youth from the Boys & Girls Clubs of Central Florida were invited to the tournament for an exciting behind-the-scenes look at how the event comes to life.

Additionally, the event featured an inspiring Women’s Leadership Conference where leaders in golf and entertainment discussed their personal and professional lives and shared a great deal of wisdom.

The Hilton Grand Vacations Tournament of Champions is a win-win for all involved. It channels celebrities’ marketability into a TV and fan-friendly product, celebrates women’s golf and brings together the LPGA’s best to compete, drives incredible awareness for all sponsors, and makes a difference in the local community through its fundraising impact.”