Events
Mars The Label Makes a Splash in South Beach
Mars The Label Brings Heat, Sparkle and Serious Swim Energy to Miami.
May 28th, 2026
Miami Swim Week is no place for shy fashion, and Mars The Label clearly got the memo.
The Manchester-born swimwear brand returned to the runway for its second consecutive season at Miami Swim Week 2026, presenting its latest collection at the Mondrian South Beach. The result was a confident, body-sculpting showcase filled with shimmer, bold cuts and the kind of looks that make a pool chair feel underdressed.
Mars The Label leaned into its signature fit-focused style with micro bikinis, sleek one-pieces, statement separates and resortwear that could easily go from sunbathing to sipping something cold with a tiny umbrella in it. The collection celebrated the body with plunging necklines, ultra-high-cut bottoms, bandeau silhouettes and coverups that blurred the line between swimwear and night-out fashion.

The details did not whisper. Metallic finishes, crystal embellishments, crochet textures, sheer layering and animal-inspired motifs all made appearances on the runway. The color palette also brought plenty of Miami mood, with powder blue, butter yellow, crisp white, chocolate brown, seafoam green and vibrant red adding a bright, sun-drenched feel to the show.
Models including Ray Bitancourt, Aliyah White, Kimberly Feliz and Ally Renee walked the runway with the kind of confidence the brand has built its identity around. The collection captured the spirit of the “Mars girl”: bold, glamorous, self-assured and probably not the person standing quietly in the back of the group photo.

Founded by Arianna Ajtar in her Manchester family home in 2016, Mars The Label has grown into a global swimwear brand known for sculpted, statement-making pieces. Its Miami Swim Week return showed why the label continues to connect with fashion lovers who want swimwear that feels elevated, confident and just a little dangerous in the best way.
With its 2026 collection, Mars The Label reminded Miami that swimwear does not have to play it safe. Sometimes, it should sparkle, sculpt and steal the scene.
Photos courtesy of Mars The Label.
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Luli Fama Launches Paradise Found Cruise ’27 Swimwear Collection in Miami
Luli Fama celebrates its Paradise Found Cruise ’27 swimwear and resortwear collection with a luxury Miami launch at its Dadeland Mall boutique.
August 20, 2026
Miami swimwear favorite Luli Fama is stepping into Cruise ’27 with Paradise Found, a new swimwear and resortwear collection inspired by tropical escapes, exotic prints and effortless vacation glamour.
South Florida Insider has already taken a closer look at the Luli Fama Paradise Found collection, and it feels made for Miami.
The new Cruise ’27 collection combines the bold, body-confident swimwear Luli Fama is known for with elevated resort pieces designed to move effortlessly from the beach and pool to cocktails and dinner.
On Thursday, August 20, Luli Fama will celebrate Paradise Found with an exclusive evening at its newest Dadeland Mall boutique in Miami, complete with fashion, light bites, personalized surprises, and a luxe espresso martini bar.
Inside Luli Fama’s Paradise Found Cruise ’27 Collection
Paradise Found is inspired by the feeling of discovering a hidden tropical retreat.
Think lush landscapes, warm golden hour light, exotic patterns, and silhouettes made for somewhere beautiful.
The collection features Luli Fama signatures, including flattering ruched details, seamless construction, adjustable fits, and statement swimwear, alongside an expanded selection of resortwear.
We especially love the pieces that blur the line between swim and ready-to-wear.
Flowing dresses, sleek coverups, and body-skimming silhouettes make it easy to transition from a sun-drenched afternoon to an evening out without losing that relaxed resort feeling.
It is sensual, polished, and unmistakably Miami.
Luli Fama Brings Luxury Resort Style to Miami
There is a reason Paradise Found feels so natural in South Florida.
In Miami, resortwear is not reserved for vacation.
A swimsuit can become part of an outfit. A coverup can take you to lunch. A flowing resort dress can carry you from an afternoon by the water straight into cocktails and dinner.
Luli Fama has always understood that lifestyle.
Paradise Found takes it a step further, creating a Cruise ’27 wardrobe that feels as appropriate for a tropical getaway as it does for a weekend in Miami.
The campaign captures that mood beautifully, pairing the collection with palms, lush greenery, tropical architecture and the kind of sun soaked setting that makes you want to extend your vacation indefinitely.
Paradise Found Comes to Luli Fama at Dadeland Mall
Luli Fama will bring the world of Paradise Found to life on Thursday, August 20 from 5:00 PM to 8:00 PM at its newest boutique at Dadeland Mall in Miami.
The intimate celebration will bring together invited guests, influencers, celebrities and media for an early look at Cruise ’27.
Luli Fama is also dressing invited guests in pieces from the brand, allowing the new collection to be experienced the way it was designed to be worn: in motion, styled and out for the evening.
Luli After Hours Espresso Martini Bar
Fashion is only part of the experience.
For the Paradise Found celebration, Luli Fama is introducing Luli After Hours, an Espresso Martini Bar inspired by the glamour of the collection.
Guests will be able to sip three specialty espresso martinis created for the evening.
The Luli Babe puts a polished spin on the classic espresso martini, while Golden Hour pairs salted caramel with edible gold shimmer. Miami After Dark takes a richer approach with chocolate hazelnut and a cocoa dust finish.
Along with cocktails, guests can expect light bites, curated details and a special personalized surprise.
The result feels less like a traditional retail event and more like checking into a private resort for the evening.
A Miami Swimwear Brand Celebrates at Home
For a brand with such a strong connection to South Florida, launching Paradise Found in Miami feels especially fitting.
Luli Fama has built its identity around colorful, confident swimwear and resort fashion with a distinctly tropical point of view.
Paradise Found carries that identity into Cruise ’27 while giving it a more elevated, escapist mood.
And with Luli Fama’s newest boutique now at Dadeland Mall, Miami shoppers have another destination to experience the brand in person.
After getting our own closer look at Luli Fama’s Paradise Found Cruise ’27 collection, we can safely say the name fits.
Paradise has officially been found, and this time, it is in Miami.
Check out the collection HERE
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