Events
Mars The Label Makes a Splash in South Beach
Mars The Label Brings Heat, Sparkle and Serious Swim Energy to Miami.
May 28th, 2026
Miami Swim Week is no place for shy fashion, and Mars The Label clearly got the memo.
The Manchester-born swimwear brand returned to the runway for its second consecutive season at Miami Swim Week 2026, presenting its latest collection at the Mondrian South Beach. The result was a confident, body-sculpting showcase filled with shimmer, bold cuts and the kind of looks that make a pool chair feel underdressed.
Mars The Label leaned into its signature fit-focused style with micro bikinis, sleek one-pieces, statement separates and resortwear that could easily go from sunbathing to sipping something cold with a tiny umbrella in it. The collection celebrated the body with plunging necklines, ultra-high-cut bottoms, bandeau silhouettes and coverups that blurred the line between swimwear and night-out fashion.
The details did not whisper. Metallic finishes, crystal embellishments, crochet textures, sheer layering and animal-inspired motifs all made appearances on the runway. The color palette also brought plenty of Miami mood, with powder blue, butter yellow, crisp white, chocolate brown, seafoam green and vibrant red adding a bright, sun-drenched feel to the show.
Models including Ray Bitancourt, Aliyah White, Kimberly Feliz and Ally Renee walked the runway with the kind of confidence the brand has built its identity around. The collection captured the spirit of the “Mars girl”: bold, glamorous, self-assured and probably not the person standing quietly in the back of the group photo.
Founded by Arianna Ajtar in her Manchester family home in 2016, Mars The Label has grown into a global swimwear brand known for sculpted, statement-making pieces. Its Miami Swim Week return showed why the label continues to connect with fashion lovers who want swimwear that feels elevated, confident and just a little dangerous in the best way.
With its 2026 collection, Mars The Label reminded Miami that swimwear does not have to play it safe. Sometimes, it should sparkle, sculpt and steal the scene.
Photos courtesy of Mars The Label.
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photo courtesy of Mars The Label during Swim Week 2026
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photo courtesy of Mars The Label during Swim Week 2026
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photo courtesy of Mars The Label during Swim Week 2026
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photo courtesy of Mars The Label during Swim Week 2026
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photo courtesy of Mars The Label during Swim Week 2026
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photo courtesy of Mars The Label during Swim Week 2026
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photo courtesy of Mars The Label during Swim Week 2026
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photo courtesy of Mars The Label during Swim Week 2026
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photo courtesy of Mars The Label during Swim Week 2026
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photo courtesy of Mars The Label during Swim Week 2026
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photo courtesy of Mars The Label during Swim Week 2026
The Miami born app celebrated a major milestone with a seriously fun South Florida party, but 100,000 downloads are only part of what’s next.
September 26, 2026
Zéya had plenty to celebrate, and they definitely knew how to throw a party.
The Miami-born swapping app recently marked 100,000 downloads, and SFL Insider joined the celebration for a night that felt much more like a fun Miami get-together than a typical tech event.
The atmosphere was lively, social, and genuinely welcoming, which actually made a lot of sense once we learned more about what Zéya is trying to build. This isn’t supposed to be another faceless marketplace where you post something and hope a stranger buys it. Zéya wants swapping to feel social, easy and connected to your community.
And after spending the evening celebrating with the people behind it, that part of the concept clicked.
Because we all have stuff.
The dress you wore once. The bag you loved until you didn’t. The camera you were definitely going to learn how to use. The random purchase that seemed necessary at the time and has barely moved since.
Zéya’s question is pretty simple: Why keep buying more when someone nearby might want exactly what you already have?
Even better, the app is now getting ready to move beyond swapping just things.
Services are coming too.
And that could make Zéya a whole lot more interesting.
Swipe. Match. Swap.
The easiest way to describe Zéya is old school bartering with a very modern makeover.
You browse what’s available nearby, see something you want and connect with the person who has it.
Then you offer something of your own.
Swipe. Match. Swap.
If the values don’t quite line up, Zéya allows an optional cash top up to help make the trade work.
So maybe your bag is worth a little more than the item you want. Or theirs is worth more than yours. You don’t necessarily have to abandon the swap because it isn’t perfectly even.
It feels less like traditional bartering and more like shopping without automatically reaching for your credit card.
100,000 Downloads Is a Pretty Big Deal
Zéya has now officially surpassed 100,000 downloads across iOS and Android, an exciting milestone for a company that started right here in Miami.
Founder and CEO Mehdi Taifi sees that number as something bigger than just downloads.
“One hundred thousand downloads is exciting because it shows that swapping can become a real habit, not a last resort,” Taifi said.
That idea stuck with me.
We’re so used to thinking buy when we want something new. Zēya is trying to get us to think swap first.
Earlier this year, the company also closed a $2.45 million strategic growth round led by Storage Innovations LLC, helping support its next stage of development.
Judging by the energy at the celebration, Zéya certainly isn’t treating 100K like a finish line.
Zēya 4.0 Makes the Whole Thing Easier
The company has also rolled out Zéya 4.0, designed to make getting from “I want that” to actually completing a swap much faster.
One of my favorite additions is the AI Listing Assistant, mostly because writing listings is probably the least exciting part of selling anything online.
Take a photo, upload it, and the app can generate the item name, description, and category in seconds.
Done.
The update also adds chat before making an offer, group chat, and a visual balance meter that makes it easier to see whether a proposed swap feels fair.
Zéya has expanded its categories too, including Baby & Toddler and Sports & Outdoors.
So that barely used handbag has value.
But so do the golf clubs in the garage.
And Now Zēya Is Moving Beyond Stuff
This might be my favorite part of what’s coming next.
Zéya is adding services.
That changes the whole idea of what you can bring to a swap.
Maybe you don’t have a designer bag to trade, but you’re an amazing photographer.
Maybe you tutor.
Maybe you’re a personal trainer, stylist, graphic designer, pet sitter or the magical person who actually knows how to organize a closet.
Your skills have value too.
The full details of how services will work are still to come, but opening Zēya to services takes it beyond simple bartering. It becomes more about exchanging value, whether that value happens to be sitting in your closet or comes from something you know how to do.
And suddenly the possibilities get much bigger.
It All Feels Very Miami
Maybe that’s another reason I enjoyed the celebration so much.
Zéya feels very Miami.
It’s social. It’s stylish. It’s a little entrepreneurial. And it revolves around discovering something you want without necessarily paying full price for it.
We can absolutely get behind that.
The party reflected that same energy. People were mingling, talking about the app and celebrating what is clearly a big moment for the team, but it never felt overly corporate or stuffy. It felt like a community celebrating something that started locally and is beginning to grow.
That seems especially fitting for a company that wants its marketplace to feel like a community too.
Swap, Don’t Shop
There is an obvious sustainability benefit to giving perfectly good things another life instead of constantly buying new ones.
But Zéya doesn’t make that feel like a lecture.
The appeal is much simpler.
You have things you don’t use. Someone else wants them. And chances are, they have something you want too.
Add AI-assisted listings, local discovery, cash top-ups, community features, and soon the ability to exchange services, and it starts looking very different from the bartering most of us remember.
Zéya’s tagline is “Swap Don’t Shop.”
After a fun night celebrating 100,000 downloads and getting a closer look at where the Miami company is headed next, we’re curious to see just how far people are willing to take that idea.
Because if swapping can be this easy and this social, maybe we really don’t need to buy everything new.
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Luli Fama celebrates its Paradise Found Cruise ’27 swimwear and resortwear collection with a luxury Miami launch at its Dadeland Mall boutique.
August 20, 2026
Miami swimwear favorite Luli Fama is stepping into Cruise ’27 with Paradise Found, a new swimwear and resortwear collection inspired by tropical escapes, exotic prints and effortless vacation glamour.
South Florida Insider has already taken a closer look at the Luli Fama Paradise Found collection, and it feels made for Miami.
The new Cruise ’27 collection combines the bold, body-confident swimwear Luli Fama is known for with elevated resort pieces designed to move effortlessly from the beach and pool to cocktails and dinner.
On Thursday, August 20, Luli Fama will celebrate Paradise Found with an exclusive evening at its newest Dadeland Mall boutique in Miami, complete with fashion, light bites, personalized surprises, and a luxe espresso martini bar.
Inside Luli Fama’s Paradise Found Cruise ’27 Collection
Paradise Found is inspired by the feeling of discovering a hidden tropical retreat.
Think lush landscapes, warm golden hour light, exotic patterns, and silhouettes made for somewhere beautiful.
The collection features Luli Fama signatures, including flattering ruched details, seamless construction, adjustable fits, and statement swimwear, alongside an expanded selection of resortwear.
We especially love the pieces that blur the line between swim and ready-to-wear.
Flowing dresses, sleek coverups, and body-skimming silhouettes make it easy to transition from a sun-drenched afternoon to an evening out without losing that relaxed resort feeling.
It is sensual, polished, and unmistakably Miami.
Luli Fama Brings Luxury Resort Style to Miami
There is a reason Paradise Found feels so natural in South Florida.
In Miami, resortwear is not reserved for vacation.
A swimsuit can become part of an outfit. A coverup can take you to lunch. A flowing resort dress can carry you from an afternoon by the water straight into cocktails and dinner.
Luli Fama has always understood that lifestyle.
Paradise Found takes it a step further, creating a Cruise ’27 wardrobe that feels as appropriate for a tropical getaway as it does for a weekend in Miami.
The campaign captures that mood beautifully, pairing the collection with palms, lush greenery, tropical architecture and the kind of sun soaked setting that makes you want to extend your vacation indefinitely.
Paradise Found Comes to Luli Fama at Dadeland Mall
Luli Fama will bring the world of Paradise Found to life on Thursday, August 20 from 5:00 PM to 8:00 PM at its newest boutique at Dadeland Mall in Miami.
The intimate celebration will bring together invited guests, influencers, celebrities and media for an early look at Cruise ’27.
Luli Fama is also dressing invited guests in pieces from the brand, allowing the new collection to be experienced the way it was designed to be worn: in motion, styled and out for the evening.
Luli After Hours Espresso Martini Bar
Fashion is only part of the experience.
For the Paradise Found celebration, Luli Fama is introducing Luli After Hours, an Espresso Martini Bar inspired by the glamour of the collection.
Guests will be able to sip three specialty espresso martinis created for the evening.
The Luli Babe puts a polished spin on the classic espresso martini, while Golden Hour pairs salted caramel with edible gold shimmer. Miami After Dark takes a richer approach with chocolate hazelnut and a cocoa dust finish.
Along with cocktails, guests can expect light bites, curated details and a special personalized surprise.
The result feels less like a traditional retail event and more like checking into a private resort for the evening.
A Miami Swimwear Brand Celebrates at Home
For a brand with such a strong connection to South Florida, launching Paradise Found in Miami feels especially fitting.
Luli Fama has built its identity around colorful, confident swimwear and resort fashion with a distinctly tropical point of view.
Paradise Found carries that identity into Cruise ’27 while giving it a more elevated, escapist mood.
And with Luli Fama’s newest boutique now at Dadeland Mall, Miami shoppers have another destination to experience the brand in person.
After getting our own closer look at Luli Fama’s Paradise Found Cruise ’27 collection, we can safely say the name fits.
Paradise has officially been found, and this time, it is in Miami.
Check out the collection HERE
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