Events
Sun out. Cameras up. Heels in the sand. Welcome to 2025’s Miami Swim Week.
From Catwalk to Coastline: Miami Swim Week® Drives the Industry Forward with Mondrian South Beach at the Heart of the Action.
July 24th – 27th, 2025
The Official Miami Swim Week® – The Shows is where the world comes to see what summer is about to wear. It is the globally recognized runway for swimwear fashion, with cutting edge swimwear, beachwear, and resort wear taking center stage in Miami.
As the largest and most influential swim fashion week, Miami Swim Week® does more than put looks on a catwalk. It captures Miami’s creative pulse and sends it worldwide, giving top designers, emerging brands, and international buyers a place to connect, collaborate, and push the business forward. It is equal parts style and strategy, with real momentum behind the glamour.
A big reason it matters is who gets the spotlight. Miami Swim Week® continues to elevate independent designers, Latin Caribbean creators, Black owned brands, and established names all in the same space. Brands and labels in the mix include Australian Gold, Sports Illustrated, Oh Polly, Cupshe, Nicole Miller, Maaji, and Honey Birdette, along with designers and standouts like Melisa Odabash, Grayven, Elle Swimwear, and Ema Savahl.
Through collaborations, industry advocacy, and strategic showcasing in key global markets, Miami Swim Week® continues to raise the bar while reinforcing Miami as a true global fashion hub. If summer had a capital city, this would be it.
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Miami Swimsuit Fashion Show @ Miami Swim Week @ Mondrian South Beach. Photo by Joel LaFortune
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Friday: May 30 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Friday: May 30 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Friday: May 30 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Saturday : May 31 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Saturday : May 31 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Saturday : May 31 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Saturday : May 31 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Saturday : May 31 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Saturday : May 31 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Saturday : May 31 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Saturday : May 31 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Saturday : May 31 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Saturday : May 31 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Saturday : May 31 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Saturday : May 31 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Saturday : May 31 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Saturday : May 31 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Event: Miami Swim Week The Shows Location: Mondrian South Beach Date: Sunday: June 1 ,2025 Photographer: Detiko Cox
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Luli Fama celebrates its Paradise Found Cruise ’27 swimwear and resortwear collection with a luxury Miami launch at its Dadeland Mall boutique.
August 20, 2026
Miami swimwear favorite Luli Fama is stepping into Cruise ’27 with Paradise Found, a new swimwear and resortwear collection inspired by tropical escapes, exotic prints and effortless vacation glamour.
South Florida Insider has already taken a closer look at the Luli Fama Paradise Found collection, and it feels made for Miami.
The new Cruise ’27 collection combines the bold, body-confident swimwear Luli Fama is known for with elevated resort pieces designed to move effortlessly from the beach and pool to cocktails and dinner.
On Thursday, August 20, Luli Fama will celebrate Paradise Found with an exclusive evening at its newest Dadeland Mall boutique in Miami, complete with fashion, light bites, personalized surprises, and a luxe espresso martini bar.
Inside Luli Fama’s Paradise Found Cruise ’27 Collection
Paradise Found is inspired by the feeling of discovering a hidden tropical retreat.
Think lush landscapes, warm golden hour light, exotic patterns, and silhouettes made for somewhere beautiful.
The collection features Luli Fama signatures, including flattering ruched details, seamless construction, adjustable fits, and statement swimwear, alongside an expanded selection of resortwear.
We especially love the pieces that blur the line between swim and ready-to-wear.
Flowing dresses, sleek coverups, and body-skimming silhouettes make it easy to transition from a sun-drenched afternoon to an evening out without losing that relaxed resort feeling.
It is sensual, polished, and unmistakably Miami.
Luli Fama Brings Luxury Resort Style to Miami
There is a reason Paradise Found feels so natural in South Florida.
In Miami, resortwear is not reserved for vacation.
A swimsuit can become part of an outfit. A coverup can take you to lunch. A flowing resort dress can carry you from an afternoon by the water straight into cocktails and dinner.
Luli Fama has always understood that lifestyle.
Paradise Found takes it a step further, creating a Cruise ’27 wardrobe that feels as appropriate for a tropical getaway as it does for a weekend in Miami.
The campaign captures that mood beautifully, pairing the collection with palms, lush greenery, tropical architecture and the kind of sun soaked setting that makes you want to extend your vacation indefinitely.
Paradise Found Comes to Luli Fama at Dadeland Mall
Luli Fama will bring the world of Paradise Found to life on Thursday, August 20 from 5:00 PM to 8:00 PM at its newest boutique at Dadeland Mall in Miami.
The intimate celebration will bring together invited guests, influencers, celebrities and media for an early look at Cruise ’27.
Luli Fama is also dressing invited guests in pieces from the brand, allowing the new collection to be experienced the way it was designed to be worn: in motion, styled and out for the evening.
Luli After Hours Espresso Martini Bar
Fashion is only part of the experience.
For the Paradise Found celebration, Luli Fama is introducing Luli After Hours, an Espresso Martini Bar inspired by the glamour of the collection.
Guests will be able to sip three specialty espresso martinis created for the evening.
The Luli Babe puts a polished spin on the classic espresso martini, while Golden Hour pairs salted caramel with edible gold shimmer. Miami After Dark takes a richer approach with chocolate hazelnut and a cocoa dust finish.
Along with cocktails, guests can expect light bites, curated details and a special personalized surprise.
The result feels less like a traditional retail event and more like checking into a private resort for the evening.
A Miami Swimwear Brand Celebrates at Home
For a brand with such a strong connection to South Florida, launching Paradise Found in Miami feels especially fitting.
Luli Fama has built its identity around colorful, confident swimwear and resort fashion with a distinctly tropical point of view.
Paradise Found carries that identity into Cruise ’27 while giving it a more elevated, escapist mood.
And with Luli Fama’s newest boutique now at Dadeland Mall, Miami shoppers have another destination to experience the brand in person.
After getting our own closer look at Luli Fama’s Paradise Found Cruise ’27 collection, we can safely say the name fits.
Paradise has officially been found, and this time, it is in Miami.
Check out the collection HERE
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