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Neutrogena’s Sunblock Model Casting Pool Party Brought SPF and Swim Week Energy to Strawberry Moon

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The Miami Swim Week® The Shows event mixed model casting, poolside glamour, sunscreen touch-ups, and a very South Beach kind of scene.


May 26, 2026

Miami Swim Week® The Shows is known for runway lights, bold swimwear, and a little bit of beautiful chaos, but Neutrogena brought the action poolside with its Sunblock Model Casting Pool Party at Strawberry Moon.

Set against the hotel’s dreamy pastel pool deck, the event felt less like a traditional casting call and more like a sun-soaked Swim Week hangout with a purpose. Models moved around the pool in swimwear, guests mingled under turquoise umbrellas, and the whole scene had that perfect Miami mix of fashion, beauty, heat, and “wait, is this a casting or a party?” energy.

The pool became the runway for the afternoon, with models walking along the water in front of Miami Swim Week® The Shows signage. It was casual, but still camera-ready. Instead of a stiff casting room, Neutrogena created a setting that felt alive, social, and very on-brand for Miami. There were bikinis, heels, palm trees, pool reflections, and enough sunlight to make the SPF message feel extremely relevant.

At the center of the event was Neutrogena’s bright activation area, complete with Ultra Sheer sunscreen products, yellow-and-white towels, and the perfect pool party reminder: “Arrive. Apply. Unwind.” Guests could check out the sunscreen lineup while taking in the casting atmosphere around them. It gave the whole afternoon a smart beauty angle without taking away from the fun.

The best part was how naturally everything fit together. Miami Swim Week is all about swimwear, bodies, beach culture, and confidence, so a sunblock casting pool party made perfect sense. Neutrogena did not just set up a table and call it a day. The brand turned SPF into part of the event experience, making sunscreen feel like the accessory everyone actually needed.

The atmosphere was playful and relaxed, with guests moving between the pool, the Neutrogena station, and nearby brand activations. Liquid Youth also added to the beauty-meets-wellness vibe with colorful collagen drinks, giving attendees another reason to stop, sip, and stay a little longer.

By moving the casting call into a pool party setting, Neutrogena gave Miami Swim Week a daytime moment that felt fresh, social, and easy to enjoy. It had the structure of a fashion event, the vibe of a South Beach pool day, and just enough glam to remind everyone that this was still Swim Week.

In a city where the sun is basically a main character, Neutrogena’s Sunblock Model Casting Pool Party was a natural fit. It brought together models, beauty lovers, swimwear energy, and SPF in one bright, splashy afternoon.

At Strawberry Moon, the message was simple: show up, get seen, protect the glow, and maybe get cast while you’re at it.

McKaela Lulić is a South Florida writer, MBA graduate, and law student with a passion for discovering the stories behind the places everyone is talking about. Whether she's tracking down Miami's hottest new restaurant, covering a can't miss event, or uncovering a hidden gem, she's always looking for experiences worth sharing with readers.

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Luli Fama Launches Paradise Found Cruise ’27 Swimwear Collection in Miami

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Luli Fama celebrates its Paradise Found Cruise ’27 swimwear and resortwear collection with a luxury Miami launch at its Dadeland Mall boutique.


 August 20, 2026

Miami swimwear favorite Luli Fama is stepping into Cruise ’27 with Paradise Found, a new swimwear and resortwear collection inspired by tropical escapes, exotic prints and effortless vacation glamour.

South Florida Insider has already taken a closer look at the Luli Fama Paradise Found collection, and it feels made for Miami.

The new Cruise ’27 collection combines the bold, body-confident swimwear Luli Fama is known for with elevated resort pieces designed to move effortlessly from the beach and pool to cocktails and dinner.

On Thursday, August 20, Luli Fama will celebrate Paradise Found with an exclusive evening at its newest Dadeland Mall boutique in Miami, complete with fashion, light bites, personalized surprises, and a luxe espresso martini bar.

Inside Luli Fama’s Paradise Found Cruise ’27 Collection

Paradise Found is inspired by the feeling of discovering a hidden tropical retreat.

Think lush landscapes, warm golden hour light, exotic patterns, and silhouettes made for somewhere beautiful.

The collection features Luli Fama signatures, including flattering ruched details, seamless construction, adjustable fits, and statement swimwear, alongside an expanded selection of resortwear.

We especially love the pieces that blur the line between swim and ready-to-wear.

Flowing dresses, sleek coverups, and body-skimming silhouettes make it easy to transition from a sun-drenched afternoon to an evening out without losing that relaxed resort feeling.

It is sensual, polished, and unmistakably Miami.

Luli Fama Brings Luxury Resort Style to Miami

There is a reason Paradise Found feels so natural in South Florida.

In Miami, resortwear is not reserved for vacation.

A swimsuit can become part of an outfit. A coverup can take you to lunch. A flowing resort dress can carry you from an afternoon by the water straight into cocktails and dinner.

Luli Fama has always understood that lifestyle.

Paradise Found takes it a step further, creating a Cruise ’27 wardrobe that feels as appropriate for a tropical getaway as it does for a weekend in Miami.

The campaign captures that mood beautifully, pairing the collection with palms, lush greenery, tropical architecture and the kind of sun soaked setting that makes you want to extend your vacation indefinitely.

Paradise Found Comes to Luli Fama at Dadeland Mall

Luli Fama will bring the world of Paradise Found to life on Thursday, August 20 from 5:00 PM to 8:00 PM at its newest boutique at Dadeland Mall in Miami.

The intimate celebration will bring together invited guests, influencers, celebrities and media for an early look at Cruise ’27.

Luli Fama is also dressing invited guests in pieces from the brand, allowing the new collection to be experienced the way it was designed to be worn: in motion, styled and out for the evening.

Luli After Hours Espresso Martini Bar

Fashion is only part of the experience.

For the Paradise Found celebration, Luli Fama is introducing Luli After Hours, an Espresso Martini Bar inspired by the glamour of the collection.

Guests will be able to sip three specialty espresso martinis created for the evening.

The Luli Babe puts a polished spin on the classic espresso martini, while Golden Hour pairs salted caramel with edible gold shimmer. Miami After Dark takes a richer approach with chocolate hazelnut and a cocoa dust finish.

Along with cocktails, guests can expect light bites, curated details and a special personalized surprise.

The result feels less like a traditional retail event and more like checking into a private resort for the evening.

A Miami Swimwear Brand Celebrates at Home

For a brand with such a strong connection to South Florida, launching Paradise Found in Miami feels especially fitting.

Luli Fama has built its identity around colorful, confident swimwear and resort fashion with a distinctly tropical point of view.

Paradise Found carries that identity into Cruise ’27 while giving it a more elevated, escapist mood.

And with Luli Fama’s newest boutique now at Dadeland Mall, Miami shoppers have another destination to experience the brand in person.

After getting our own closer look at Luli Fama’s Paradise Found Cruise ’27 collection, we can safely say the name fits.

Paradise has officially been found, and this time, it is in Miami.

Check out the collection HERE

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